Blade Press Release

Mobile DJs can sharpen up their light shows and cut down expenses with American DJís new Blade lighting effect.

The Blade produces 66 strobing beams of bright white light that appear long, narrow and tapered--like blades--on the floor and other room surfaces. An inexpensive, sound-activated effect that covers a wide area, the Blade slices through crowded clubs and adds cutting-edge excitement to any party.

The Blade uses a single fan-style halogen lamp with 66 clear lenses as its light source. An internal color correction filter whitens the beams to give them the brighter look of a more expensive discharge lamp. The result is an intense strobe that comes at only a fraction of the cost youíd expect from such an intensely brilliant effect.

ìThanks to the Bladeís unique design and powerful ëdischarge look,í DJs can produce the effects of a much higher-priced product while still using a conventional halogen lamp,î said Scott Davies, general manager of the American DJ Group of Cos. ìThis innovation fits right in with American DJís goal to come up with new designs and technologies that provide greater value to the end user.î

A stand-alone unit, the Blade is incredibly simple to use and requires no controller or power switch. Put on some tunes and plug the unit in: the Blade will immediately illuminate and its internal shutter will begin spinning and flashing to the beat of the music. A built-in microphone and sound-sensitivity knob let you fine-tune the Bladeís audio response, or turn it off entirely, with accuracy and ease.

At a list price of only $159.95, the Blade is the perfect choice for DJs, clubs, bands, bowling alleys, roller rinks or any arena that requires a compact, lightweight, user-friendly strobe fixture. Adding a little fog or special-effects smoke to the atmosphere will help maximize the Bladeís striking visual effects.

The Blade comes with its own built-in mounting bracket and a 120-volt, 500-watt LF-FLC lamp with easy-access replacement door. Designed for easy portability, it measures 12îW x 12îH x 14.5îL and weighs just 14 lbs.